Read article : Boutique hotels | The Honolulu Advertiser
Posted on: Sunday, March 21, 2004 Boutique hotels
By Chris Oliver
Advertiser Staff Writer
In Paul Theroux's novel "Hotel Honolulu," the narrator becomes the manager of the last small old hotel in Waikiki ... "a kind of 'bowteek hotel,' " the owner, Buddy Hamstra, calls it. The fictional 80-room property with its Paradise Lost bar and assortment of eccentric residents lives in the shadow of becoming a "tear-down," replaced by one of the huge chain establishments.
Theroux's hotel may be fiction, but the concept of a "boutique-style" property — small, intimate and comfortable, with staff who remember your name from one year to the next — is very much alive in Waikiki.
"New York hotelier Ian Schrager gets credit for beginning the trend for smaller and more intimate lodgings," said Tia Gordon of the American Hotels & Lodging Association in Washington D.C. "He wanted to get away from the traditional desk-bed-bath hotel room and put more color and style into smaller and hipper properties."
Islanders are often asked by prospective visitors where they should stay, and we sometimes like to make a little getaway to Waikiki ourselves, playing tourist. Where to go? The Advertiser surveyed a number of smaller hotels offering a variety of price ranges and specialties in Waikiki.
Waikiki Parc
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| Waikiki Parc Hotel:For some, like Bob Good of Mesa, Ariz., a stay at the Waikiki Parc is "like coming home." He says the level of service is excellent. Photos by Deborah Booker • The Honolulu Advertiser |
Hotel employees who remember your name is one reason Bob Good, from Mesa, Ariz., returns to the Waikiki Parc several times a year and says it's "like coming home." He gets a level of service he says is hard to find at hotels on the Mainland. "You can get a room anywhere, but not the quality of service I find here," said Good, 60. "I once left a suitcase behind, and a hotel employee going off their shift personally delivered it to me at the airport. They have the best staff of anywhere I've been."Smaller and quieter than nearby sister hotel Halekulani, at the end of a cul-de-sac on Helumoa Street, the 297-room, recently renovated Waikiki Parc prides itself on delivering Halekulani-style service at a lower price.
"We have fewer public places in the hotel, so it tends to be quieter. Staff know who you are, and we tend not to have groups, so there is not so much movement," said Patricia Tam, vice president of Halekulani Corp.
Waikiki Parc also pays attention to changing visitor profiles, Tam said. "There's no longer a sharp division between business and leisure travelers. We cater to guests who are frequently doing both. This means an efficient business center and Internet service, workout room, and irons and boards in every room for the increasing number of female business travelers."
Tam said 20 percent of guests are return visitors. "For that to happen, guests must feel a personal tie-in. We are sincere about our services."
Waikiki Parc Hotel, 2233 Helumoa St., 921-7272, www.waikikiparc.com. Kama'aina rates from $125 a night.
W Honolulu
"Boutique" hotels became mainstream when Starwood Hotels & Resorts created its W line, including the W Honolulu, its fifth property, which opened near Diamond Head in 1999. One employee says W stands for "warm, witty, welcoming." Entering the low-ceilinged lobby, the W mood also is cool, chic and sophisticated, definitely mirroring hotelier Schrager's ideal of being a little "on the edge."
"At Diamond Head we're removed from the hustle and bustle of Waikiki," said Teri Orton, W's director of operations. "which promotes the feeling of tranquility. Our staff don't wear name tags, and we personally greet guests with fresh fruit juice and chilled oshibori towels to freshen up while their bags are brought in."
Guests are checked in upstairs in their rooms by "welcome ambassadors." The W has 44 rooms and four suites, including a 2-bedroom penthouse.
Decor and furnishings are Balinese, lighting intimate and subdued. Instead of a hotel lobby, W's entrance mimics a living room, with comfortable sofas that encourage guests to meet and linger.
Weekly guest events include "Revive Wednesdays," a wine and martini party beginning at 6 p.m., and "Wonderlounge" on Fridays and Saturdays beginning at 6 p.m. Diamond Head Grill is open for dinner nightly at 6.
W Honolulu, Diamond Head, 2885 Kalakaua Ave. 922-1700, www.whotels.com. Kama'aina rates from $174 a night for a Diamond Head room.
Outrigger Luana Waikiki
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| Outrigger Luana: Paige Showe and Derek Rogers relax on a 16th-floor lanai that offers a spectacular view of Waikiki. And keep in mind ... New Otani Kaimana Beach Hotel, 2863 Kalakaua Ave., 923-1555, www.kaimana.com. At the quiet end of Waikiki, the New Otani Kaimana Beach Hotel has long been a favorite place for kama'aina to put out-of-town guests and also to get away themselves. The hotel's beachside Hau Tree Lanai is open daily for breakfast, lunch and dinner. Kama'aina rate is $116 per room, per night. Aston Waikiki Joy Hotel, 320 Lewers St. 923-2300, www.aston-hotels.com. The Waikiki Joy has 93 rooms with in-room jacuzzi baths and Bose stereo systems. Guests are greeted with a guava-lava smoothie on arrival and get one free hour with a keepsake video in one of the property's 12 karaoke studios. The hotel is intimate, popular with honeymooners and gay-friendly. Kama'aina rates start at $89 per room, per night and include continental breakfast. Aston Coconut Plaza Hotel, 450 Lewers St., 923-8828, www.aston-hotels.com. The 84-room Coconut Plaza has a bed-and-breakfast flavor. A cobblestone driveway leads to a gazebo garden area. Kama'aina rates start at $59 for a studio, per night, and includes continental breakfast. Aston Waikiki Beachside, 2452 Kalakaua Ave., 931-2100, www.aston-hotels.com. The hotel overlooks Waikiki beach and serves a three-course English tea on Saturday and Sunday afternoons. Kama'aina rates start at $95 per room, per night. Royal Garden at Waikiki, 440 Olohana St., 943-0202. Small, quiet, Royal Garden at Waikiki has 202 rooms, two swimming pools, two jacuzzis and two saunas as well as Cascada, a French restaurant and Shizu, a Japanese eatery. Kama'aina rates start at $95 per room, per night. 'Ilima Hotel, 445 Nohonani St., 923-1877, www.ilima.com. 'Ilima has 99 rooms, a mix of studios, one- and two-bedroom suites and a three-bedroom penthouse. Ilima describes itself as family-oriented rather than a boutique hotel, with large rooms and a new conference center (for groups up to 50); 75 percent of hotel guests are returnees. Kama'aina rates start at $95. —Chris Oliver |
Steve Winter, general manager of Outrigger Luana Waikiki, says the concept of the boutique hotels resides in the relationship between employee and guest. "The attitude is a desire to do something, not an obligation. It's knowing names, attentive service and ensuring the guest wants to return," Winter said.Outrigger is converting the former 242-room Waikiki Terrace hotel into a 217-room condotel with an $11 million renovation. The units include studios and one- and two-bedroom apartments. The hotel program is managed by Outrigger to generate income for absentee landlords.
Part of the Outrigger Luana's boutique attraction is its location on Kalakaua Avenue at the Ala Moana end of Waikiki, almost surrounded by Fort DeRussy's 66-acre green belt. "Ocean on one side, city views on the other. There's not a lot of concrete around us, and it's spectacular at night," Winter said.
Luana's units are compact with cleverly built-in appliances; one- and two-bedroom apartments have a kitchen. There is a sundeck and pool, fitness room, coin-operated laundry and an activity desk. There is no restaurant in the building, but there are 15 eateries within a block or two. Ourigger Luana Waikiki, 2045 Kalakaua Ave., 955-6000, www.outrigger.com. Kama'aina rates begin at $126 a night for a studio, $195 for a one-bedroom apartment.
Aqua Bamboo
"Small, comfortable. hip and affordable" is how Lisa Maria Priester describes the Aqua Bamboo on Kuhio Avenue. Priester, 36, an interior designer with Architects Hawaii, stayed there over Valentine's Day weekend after reading about the newly renovated hotel in a travel magazine. "It's not a fancy resort, but they've done a good job," Priester said, viewing the hotel's neutral decor through a designer's eye. She said it has appeal for the contemporary budget traveler.
"Our studio apartment had two double beds and a plasma-screen TV. The lobby is beautifully furnished Indonesian-style and the rates, especially for kama'aina, are great," she said. Priester also liked the little journal in each room in which travelers can record their stories.
"There aren't too many true boutique hotels in Waikiki," said Bamboo manager Joseph Yamaoka, "but we do our best to provide a 'home away from home' experience for our guests." He describes it as B&B intimacy with hotel amenities.
One of three Aqua properties in Waikiki, Bamboo offers guest rooms with at least one private lanai (many have more than one), color television, in-room safe and shower with full tub and kitchen, all renovated in 2001. Amenities include ice and soda vending machines, concierge services, parking (for a fee), swimming pool, jet spa/sauna (at nearby Hyatt Regency for a fee), coin-operated laundromat, sundeck, barbeque grill, garden with pavilion.
Aqua Bamboo, 2425 Kuhio Ave., 922 7777, www.aquaresorts.com. Kama'aina rates start at $89 for a studio.
Pikake Suites
Take any back road in Waikiki, and between high-rise concrete towers are plenty of alternative lodgings. One block back from Kalakaua Ave., behind a big wooden gate, the Pikake Suites, a seven-suite, two-story building, opens this month after renovations, aimed at gay and honeymoon travelers. (It was formerly Ha'eheo Guest House and Magnolia Hotel.)
"We see our property as a comfortable sanctuary," said general manager Michael Lunde. The two-bedroom suites with lounge and small kitchen are elegantly furnished in Balinese style. There is a library/reading area, and a small fountain courtyard and jacuzzi. "Our guests are international as well as from the Mainland. Most will stay around a week," Lunde said. What's special about the place? "Hmmm, it's got to be the staff attitude. We're here to greet guests and ensure they enjoy their stay from the get-go," Lunde said.
Pikake Suites, 2566 Cartwright Road, 778-2283. No kama'aina rates; the two-bedroom suites are $179 a night.
Ohana Reef Lanai
Ohana Reef hotel manager Lester Shim says the 110-room property on Saratoga Avenue offers small-scale, more personal service. "I've worked in larger hotels where there is a "time poverty" problem, Shim said. "There are only so many minutes, with many people demanding your attention. Here at the Ohana Reef Lanai, it's less hectic and we can offer the same services without the hustle and bustle."
The Reef Lanai became the first smoke-free hotel property on O'ahu in November. "We took a risk, especially with business clients — no smoking anywhere — but we thought it was the right thing to do," Shim said. Prohibiting smoking guarantees guests a no-smoking room, something other hotels cannot absolutely promise, he said.
During the early morning in the small lobby looking out on Saratoga across from Fort DeRussy Park, guests can be seen coming and going, ducking into Buzz's restaurant in the hotel for breakfast (the restaurant is smoke-free, too).
The hotel offers a choice of standard, studio and large one-bedroom suites that can sleep families of six, and recently won an editor's choice award from Travel Holiday magazine for best hotel in its price range.
Ohana Reef Lanai, 225 Saratoga Ave. 923-3881, www.ohanahotels.com. Kama'aina rates from $85 per room, per night. A $79-a-night kama'aina special, which includes a free continental breakfast, is available, depending on hotel occupancy.
The Breakers
Mid-morning rain doesn't bother guests at The Breakers, an old Hawai'i-style resort on Beachwalk. In the central courtyard around the swimming pool, general manager Ethel Nada is on hand to chat with guests and suggest indoor activities, but many are content to read on their lanais and wait out the shower.
"Home, friends, family" are words Nada uses to describe the resort's ambience. Nada started out with The Breakers as booking clerk when it opened and has never left. The hotel is celebrating 50 years in business now. She knows her guests personally, 75 percent of whom are return visitors. Many of her staff have been with her for 20 years, she said.
"We consider ourselves an oasis among high-rises," Nada said of the Japanese-style budget resort. "Friends return here each year to meet up."
The Breakers does not market itself as "cool and hip," rather as "gracious Island living." Architecturally, the resort matches the Urasenke Tea House, with which it shares the property.
The Breakers, 250 Beachwalk, 923-3181, www.breakers-hawaii.com. No kama'aina rates; room rates begin at $91 a day, single; $94 a day, double.
