New Clarins Treatment Essence - how to use for best effect

Read article : New Clarins Treatment Essence - how to use for best effect

Treatment essences aren’t something new to us, skincare fans, are they? But what if there was a treatment essence that helps your skin, based on age and skin concerns? Now, that might be something worth investigating. And that was what I headed to discover in Paris with skincare brand Clarins, as part of the Malaysia digital influencer team! W00t!

Clarins’ office headquarters in Paris!

Paris is a beautiful city, filled with eye-popping monuments, historical artifacts, and stunning architecture that makes you want to look upwards all the time, so you don’t miss anything of the beautiful wrought iron balconies and rooftops. Paris is also home to world famous luxury fashion designer brands and international beauty brands, of which Clarins is one. I’ll take you through some highlights of my PB’s Parisian Adventure with Clarins, tell you a LOT more about these Clarins Anti-Ageing Treatment Essences (and how to score some samples) and how I was taught to use them for best effect. Settle in, it’ll be quite a ride 🙂

Learning about the Clarins Treatment Essence at the Clarins Headquarters

How often do I get the chance to visit a major brand’s headquarters and meet the owners? Never! That’s the answer! LOL! I’m a bit of a geek when it comes to skincare or brands in general, and I love meeting the people behind a brand or product. They are always so passionate about what they do, and that is very, very inspiring!

For this new Clarins Treatment Essence, we were briefed by Caroline Camuzat, Clarins’ International Scientific Manager at Clarins’ new HQ offices in the 17th arrondissement of Paris. The spanking new building is bright and shiny and eco-friendly, with a self-cooling system mimicking a beehive, that is also energy efficient, has an internal cafe and staff canteen, and pleasant gardens through which to walk. Wouldn’t I love to work there! 😀

Being the International Scientific Manager, Caroline took us through the what, how and why of the new Clarins Treatment Essence, and answered a couple of burning questions I had about which to pick, since we have 3 to choose from.

New Clarins Treatment Essence

Some of us are by now, familiar with the skin’s natural barrier that protects us against external aggressions. These Treatment Essences, which are applied immediately after cleansing, as the first step of your post-cleansing skincare routine are designed to “unlock” this skin barrier and boost skin hydration, so other products that go on, absorb more effectively into the skin. Think of it like a pre-serum, or pre-essence – something familiar in most Asian skincare lines.

I must say that when you first prep your skin using the Treatment Essence, you will find that any other products go on and absorb into skin more quickly. The logical summation is that this Treatment Essence will help boost the absorption and efficacy of other products that follow. This has been the premise of treatment essences since they appeared on the skincare scene in recent years.

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Cruising down the River Seine with Clarins Treatment Essences 

However, realising that our skin ages differently and is unique, and therefore one treatment essence cannot suit every skin type, Clarins came out with not just 1, but THREE different Anti-Ageing Treatment Essences to suit 3 different age groups.

• 25+ Multi-Active Treatment Essence Vitality Booster (pink) (RM200) – targeted at younger skin with the first signs of ageing, this essence boosts cell vitality, radiance and slows down cellulcar ageing. The result would be more supple, moisturized and revitalised skin.
• 35+ Extra-Firming Treatment Essence Bounciness Enhancer (orange) (RM215) – targeted at skin that has noticeable signs of ageing which includes dehydrated skin, this essence helps reinforce the skin structure so skin is more bouncy, smoother and firmer. The result is better hydrated skin, reduction of fine lines and skin that is more plump.
• 45+ Super Restorative Treatment Essence Smoothness Enhancer (red) (RM285) – targeted at much more matured skin that is dull with reduced cell turnover and lines and wrinkles, this essence helps re-energize the skin to boost skin radiance, and exfoliate the dead skin cells to help product penetrate better into the skin. The result would be softer, more supple and radiant skin.

As maybe expected, the 3 different Treatment Essences have different textures as well, ranging from the very light texture of the Multi-Active Treatment Essence, to the slightly heavier Extra-Firming Treatment Essence and to the almost emulsion feel of the Super Restorative Treatment Essence. I’ll share more about this when I post my review 😉

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Clarins Herbarium cart at the Jardine Palais Royal 

As Mr. Christian Coutin-Clarins, current Chairman of the Clarins Group told us when he met us, Clarins prides itself on using high quality ingredients, and to take the best from nature to create their products, while protecting bio-diversity and nature. The key ingredients in each of the Treatment Essences are from different plants and sources, to cater to different skin needs:-

• Multi-Active Treatment Essence – Teasel extract to increase cell vitality and boost skin energy, Acerola Seed Extract to boost skin radiance and Myrothamus Extract to slow down cellular ageing
• Extra Firming Treatment Essence – Lemon thyme and Green Banana extract to enhance skin bounciness and smooth and firm skin, Fig extract and hyaluronic acid to boost skin moisture
• Super Restorative Treatment Essence – Pueraria Lobata Extract to stimulate synthesis of collagen, Ginseng & Green Coffee Extract to boost skin radiance and Hibiscus Flower acid to exfoliate skin (I’m particularly pleased about the use of the Hibiscus flower because that’s our national flower! 😀 )

How do you pick which Treatment Essence to use?

I asked Caroline how we’d pick which Treatment Essence to use. Was it based on our calendar age? Or was it something a little more technical?

Answer:

You pick the Clarins Treatment Essence based on the age of your skin, which may or may not correspond to your calendar age. For those of us who take pains to care for our skin, and use sunscreen daily, you will likely find that your skin’s age is far younger than your calendar age. By way of example, I’m 42 this year and based on my age, would be a prime candidate for the Super Restorative Treatment Essence. However, Caroline assured me that the one I should use would be the Extra-Firming Treatment Essence for a while instead (whew! LOL!) as my skin did not display the concerns to be addressed by the Super Restorative Treatment Essence. By contrast, someone who doesn’t pay a lot of attention to their skin, or who displays the skin concerns that correspond to their age group might then need to pick a Treatment Essence from within their targeted age group or perhaps even the next one up. This is most likely to be true for the 20-somethings who may be living the party and late night lifestyle, and find that the Extra-Firming Treatment Essence does more for them than the Multi-Active Treatment Essence will.

GET YOUR SAMPLE! If you’d like to sample this Treatment Essence (I’m only posting my review in about 2 weeks from now so you can try it and share your experience when I share mine) CLICK HERE to get your sample (Malaysia only)!

How to apply the Clarins Treatment Essence

This is where I thoroughly enjoyed the session with Denise Bathe, Clarins’ Skincare International Training Manager, who is a wealth of information about the pressure technique recommended by Clarins and used at all Clarins Spas worldwide during their facials. She was trained by Clarins’ founder Mr. Jacques Courtin and is so passionate about what she does that I couldn’t help being caught up in the wake of her enthusiasm.

With Denise Bathe at Monseiur Bleu, a restaurant overlooking that iconic Tour Eiffel! She has BEAUTIFUL skin!

I also had the privilege to experience a Clarins facial at the Clarins Spa at the Hotel Molitor where we were put up, and I’m going to tell you right now that it feels EXACTLY like the Clarins facials here in KL! I used to frequent the Clarins Spa at BSC and KLCC and guys, it’s EXACTLY the same! You don’t have to go to Paris to experience it haha! 😀

I’m going to save the pressure technique for another day (or we’ll be here all day!) but what I wanted to share was how to use the Clarins Treatment Essence. Denise tells us there are 3 ways, all of which are effective.

• Use a cotton pad – Drop some of the treatment essence on a cotton pad to saturate it, and pat it over your skin. This takes the least amount of time and is good for those who are in a hurry.
• Use your hands – Drop 1-2 drops of the treatment essence in your palm, warm it up between your palms, and pat it on your skin, tapping with your finger tips. This takes a little more time, and is good for your evening routine, or for those who are used to making a little more effort with their skincare routine. I use this method as I abhor wastage 😛
• Use it as a mask – Get a paper mask capsule (you can easily get these at Daiso – Clarins will have some available, but it isn’t their mainstay right now) soak it with the treatment essence and then lay it on skin for about 10 minutes for an intensive treatment.

My personal preference is to use my hands. I do it with all essences, and I don’t see why I should stop LOL! I dislike the wastage on the cotton pad, and I find that with hands, you actually use a little less product (I usually use 1-2 drop at most) and that means your 200ml bottle can last you quite a while!

Meeting the owners of Clarins!

I don’t meet brand owners every day, and even less so when it’s an international brand of repute. Clarins is one of the few major beauty brands out there who are still owned by family of the founder. It is currently helmed by the 2 sons of founder Jacques Courtin – Dr. Olivier Courtin-Clarins and Mr. Christian Courtin-Clarins, both of whom are incredibly friendly and down-to-earth.

How many Chairmans would allow a bunch of strangers into their office? Not many, I warrant, but Mr. Christian invited us in to show us where he worked, and showed us pictures of his family (all the Courtin-Clarins children are involved in the company in one way or another) without batting an eyelid. It was quite an experience!

Mr. Christian Courtin-Clarins is also very passionate about environment conservation and is personally involved in many Clarins’ CSR projects worldwide. For him, protecting nature is protecting our future for our future generation, and the Clarins group is very active in these endeavours. We are assured that they will keep innovating and developing their products to be better and kinder to the environment, as well as moving towards airless packaging and keeping prices affordable.

Dr. Olivier Courtain-Clarins has recently launched his book “Doctor, I want to be the fairest of them all”, a book containing 60 of the most asked beauty questions he receives, one for each year Clarins has been in existence (It’s in English!) It’s adorably illustrated, and proceeds will go towards arthritis research. I haven’t had any information on whether it’s available in Malaysia, but you can get it on the international Clarins websites.

I always end up with weird pictures of me like this all the time haha! Having my book autographed by the author himself, who looks a little perplexed!

It was a humbling experience to meet both these driving forces behind the global success of the Clarins brand, and to realise that they are unpretentious and very personable people who love what they do, who love their work, and who are passionate about their incidental pursuits and the growth of their company.

Grab your sample!

So there you have it. The highlights of the Clarins x MWS adventure with Paris in Paris haha! 😀 I had an amazing time, I learned a lot and I hope I’ve managed to share some of what I’ve learned with you, so you understand a little more about these Clarins Anti-Aging Treatment Essences and what they’re for.

Paris dreaming of Paris while cruising down the River Seine – I loved this shot! 😀 We waited so long for the flag to unfurl properly and I swear I was almost sunburnt! 

I will be posting my review in about 2 weeks so I’d suggest you grab your sample now, give it a go and then in 2 weeks, come and share your thoughts with me.

GET YOUR SAMPLE! If you’d like to sample this Treatment Essence (I’m only posting my review in about 2 weeks from now so you can try it and share your experience when I share mine) CLICK HERE to get your sample (Malaysia only)!

Do these new treatment essences intrigue you?

They are available at counters from now, so go and have a play. Because some of you on Instagram asked, I checked with Clarins Paris and was told that the Treatment Essences are available only in Asia for now, because we are more receptive to a more complicated skincare routine. But who knows, they might expand to the rest of the world later, if people are receptive to the product! Now, go, get your sample and let me know if you enjoyed this post enough to try the product 😉

Paris B

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Bathroom products – bubbling over

Read article : Bathroom products – bubbling over

10-Feb-2011

The bath and shower products market increased nearly 6% between 2008 and 2009 and manufacturers have tried to maintain this momentum throughout the past year with a diversified offering, reports Julia Wray

The bath and shower products market increased nearly 6% between 2008 and 2009 and manufacturers have tried to maintain this momentum throughout the past year with a diversified offering, reports Julia Wray

Whenever consumers are forced to slash their beauty budgets they are far more likely to opt for a cheaper shower gel than switch their foundation or anti-ageing cream. But despite this danger in the face of continued economic instability, the global bath and shower products market enjoyed another year of steady growth to reach over $31bn in 2009, according to data from Euromonitor International.

“The global bath and shower industry has fared well in recent times, putting in a respectable 6% growth from 2008-9,” comments Euromonitor’s industry analyst, beauty & personal care, Carrie Lennard. “This growth rate was the same as the previous year despite the commodity status of bath and shower, meaning that the threat of trade down to cheaper brands and private label was greater than for most beauty and personal care categories.”

“Bathroom products are usually split into two sections – basic essentials and pampering, or special, products. The basics are everyday requirements at affordable prices – cheap and cheerful to get the job done,” adds Herbie Dayal, ceo of KMI Brands. “The trend is definitely to more luxurious products, with consumers demanding better fragrances, richer formulations, more exotic ingredients and more effective products.”

Bath & shower	31079.2	5.9
Bar soap	12412.2	8.5
Bath additives	3285.3	-2.3
Body wash/shower gel	9172.6	3.1
Intimate hygiene	1493.9	8.4
Liquid soap	3441.6	12.9
Talcum powder	1273.6	3.5

In terms of retail value growth was driven by increased sales in emerging regions such as Latin America (+20.1%) and the Middle East and Africa (+15.1%). More established markets experienced less dramatic expansion. “Western Europe saw just 2% value growth in 2008-9 as bath and shower is a very mature category,” says Lennard. “Growth in body wash and shower gel is expected to be slower than for other regions because household penetration is already high, leaving fewer users to convert from bar soap.”

World	31079.2	5.9
Asia Pacific	8469.3	4.8
Australasia	348.4	6.0
Eastern Europe	2115.9	2.8
Latin America	4438.6	20.1
Middle East & Africa	1770.5	15.1
North America	6030.1	2.5
Western Europe	7906.4	1.8

Standing out

As is often the case with commodity sectors, bath and shower product manufacturers sought to boost their brands’ profiles through a variety of initiatives. Radox ran a competition challenging customers to name its new Radox Shower Smoothie – due out in March.

Meanwhile Original Source (PZ Cussons) sponsored annual UK-based bike challenge Mountain Mayhem; the rationale being that after a muddy day’s mountain biking, participants can clean up with Original Source shower gels.

Other brands put the weight of their name behind CSR projects. Soap & Glory, for example, aimed to educate consumers about the issue of water shortage by encouraging them to take part in a 2-minute Rinse project.

“The earth’s biggest problem will soon stem from a shortage of water,” Victoria Montrasio, Soap & Glory’s global sales & marketing director explains. “Anyone who is able to reach out to a number of people has a responsibility to try to make a difference – I think a lot of companies are doing a great job educating consumers and giving back.” And although Montrasio notes that the success of such campaigns is “hard to judge quantitatively” she describes consumer response to the 2-minute Rinse as “amazing” and says it will definitely be repeated in 2011.

“Many new product launches now carry some type of environmental claim, although it need not always relate to the ingredients,” says Lennard. “Jo Malone’s range of bath products for French Connection, launched in November 2010 (although actually formulated by Malone 15 years ago), features the organic additive Eco Pure in its plastic packaging, which reportedly allows plastic to be fully biodegradable to water and carbon dioxide within a few years.

“And a new line of bath and shower products is set to launch this year called Stop the Water While Using Me (www.stop-the-water-while-using-me.com). Its environmental credentials are that the products are made using natural ingredients, have biodegradable packaging, and are sustainably manufactured. The product’s USP however is that it reminds people to turn off the tap when using the product, in order to help the environment.”

Sustainability was also on the agenda for Trevarno Organic Skincare, which launched a collection of palm oil-free soaps.

“The ever increasing global demand for palm oil means that even ‘sustainable’ producers can be contributing to devastating environmental damage in the continuing expansion of this industry,” explains Trevarno’s manager Richard Cox. “As palm plantations encroach further on forests and peat land this in turn is causing destruction of communities, biodiversity and contributing to climate change. We felt the only solution was to remove palm oil to help lessen the demand for this ingredient.”

Available in Nourish and Revitalise, Soothe and Calm, Cleanse and Protect, and Indulge and Relax categories, the soaps contain a blend of natural butters and oils as an alternative to palm oil.

Dove	Unilever Group
Lux	Unilever Group
Palmolive	Colgate-Palmolive Co
Nivea	Beiersdorf AG
Safeguard	Procter & Gamble Co

Dermatology crossover

Efforts by manufacturers to rise above the competition in a crowded marketplace has led to increased segmentation in bath and shower.

“In all beauty markets there is greater segmentation with more brands addressing different needs – high fragrance, naturals, seasonals, stress, spa and so on,” notes Dayal. “This is very marked in washing and bathing but also true in skin care, hair care and other categories. It implies that there is a steady stream of new products being marketed and innovation is what drives trial and continued growth in our business.”

Recently, such innovation has come in the form of bath and shower products claiming effects more usually associated with skin care.

“A significant number of bath and shower products launched by brands like Dove now make claims such as having intense moisturising or dermatological properties,” says Lennard. “It appears that dermatological bath and shower products may now be moving into the mainstream. Unilever’s Dove VisibleCare line of body washes, for example, claims to visibly improve the condition of the skin within three weeks.”

Indeed, Dove VisibleCare Crème Body Wash products contain a trademarked ingredient, NutriumMoisture, said to address lipid and protein damage. Also addressing moisture deficiency, Johnson & Johnson’s new 24hour Moisture Shea & Cocoa line includes two body washes – an exfoliating one and a radiance version.

For sensitive skins, Imperial Leather (PZ Cussons) introduced SkinKind – a range of hypoallergenic shower products, while Sanex launched Sanex Dermo Hypo Allergenic Bath and Shower Gels.

At the premium end of the market, Elemis (Steiner Leisure) introduced Elemis Skin Nourishing Shower Cream, which contains milk protein to help create an environment to correct skin microflora and regulate skin’s moisture content.

Launched in September 2010, Connock London’s range of bath and body products (including Comforting Body Wash and Soothing Bath Oil) contain moisturising kukui oil from Hawaii.

According to founder Amanda Connock, the oil acts as something of a dermatological panacea. “It is high in essential fatty acids and is very good at penetrating into the skin, so it gives an excellent moisturising effect,” she says. “The women in Hawaii use the oil everywhere – hair, body, skin – and for conditions like eczema and psoriasis.”

Michelin star cleansing

A recent standout trend has been for fruit scented bathroom products and the gourmand tide is showing little sign of turning. Indeed last year it accelerated with even more savoury and spicy notes added to the mix.

Henkel’s Fa launched a Yoghurt Body Smoothie Douche Créme line, comprising four fruity shower gels in a milk-based formula, while Palmolive (Colgate Palmolive) offered Palmolive Nutra.Fruit Shower Crèmes, containing moisturising cream swirled with fruit extracts. KMI’s Beautifully Delicious meanwhile brought a strawberry and pomegranate fragranced line of products and a limited edition apple & watermelon bubblelicious bath & shower gel to the table.

Spicy pink pepper provided the basis for Molton Brown’s paradisiac pink pepperpod bath & shower product, a feminine counterpart to its best selling re-charge black pepper bodywash. And pepper popped up again in Original Source’s Winter Black Pepper and Cardamom Shower Gel.

In fact Original Source took the food theme to another level with its new Gourmet range. Based on experimental flavour combinations, the range comprises Cassis and Cranberry Shower Shot, Lime and Sweet Chilli Spice and Chocolate and Mint Shower Melt.

New from Soap & Glory was The Breakfast Scrub, a blend of oats and sugar boasting a maple syrup fragrance. “Last winter, one of the Soap & Glory team at HQ used to make golden syrup infused porridge oats every morning and Marcia Kilgore, our founder, would always ask ‘what is that delicious smell coming from the kitchen?’ This was the trigger,” Soap & Glory’s Montrasio tells SPC. “The name of course comes from The Breakfast Club movie.”

Other launches were more traditional. L’Occitane brought out an orange blossom and sweet blackcurrant scented Fleur Chérie Bath and Shower Gel, while Yardley and Woods of Windsor relaunched under new management, an autonomous Yardley division. Yardley introduced a triple milled soap and shower cream in English Lavender as well as triple milled soaps in Lily of the Valley, Peony, Iris and English Rose. And Woods of Windsor now comprises Bath & Body Collections in True Rose, Lavender, Lily of the Valley and White Jasmine.

Spa inspiration

“Unless you live on your own and never go out, taking a bath may be the only part of the day you have all to yourself. So you want the experience to be as enjoyable as possible. You don’t necessarily want to jump in the shower and scrub yourself with a cheap soap that is likely to destroy your skin’s natural pH,” asserts Anna Doyle, founder of new natural spa brand occo.

But as tempting as a relaxing bath may be, consumers appear to have slashed both their me-time and their budget as bath additives took the biggest drubbing of any bathroom product sector, dropping 2.3% to $3,285m.

As Brid Costello, research analyst, Mintel International Group, explains: “The fast pace of modern lifestyles makes showers a more viable alternative to bathing for many people’s daily personal hygiene routine and brands are responding to consumers’ bathing preferences by offering shower products that are often at once convenient and experience oriented.”

Despite the trend leaning towards quick and convenient in 2010, however, those consumers seeking tranquillity were able to choose from several new launches designed to maximise the pleasure of bathing.

Inspired by ancient Norse rituals, Arran Aromatics created new bath, body and home fragrance collection Eydis, built around a clover, gorse and honeysuckle scent.

Looking further east for inspiration, spa brand Rituals introduced a Tao range, which includes three bathroom products: Wai Wang body exfoliating cream, T’ai Chi shower foam and Wu Wei calming cream bath.

Doyle’s occo also offered a spa experience from home. It launched with 65 skus – including bath and body washes – divided into six ranges named after the locations in Croatia which inspired their fragrance.

According to Doyle, the brand fills a niche for true spa products that are easily accessible. “I wanted the brand to be equally positioned through spas and in-store retail,” she tells SPC. “A lot of products sold in spas are treatments rather than lifestyle products and a lot of retailers have products with the word ‘spa’ on the label, but they’re not true spa products. I felt there was a gap in the market for a genuine spa brand that people could enjoy at home.”

The association between Turkish baths and rose petals was exploited by Lush which launched Turkish Delight, a smoothie shower soap containing rose absolute, rose oil and rose water. Lush also updated its cult bath ballistics (oversized, essential oil-based bath bombs) by adding a top layer consisting of ballistic mixed with shavings of bubble bar to create a foam trail.

Dead Sea Source (KMI) also introduced bath bombs (ginger scented in this instance) as well as a monoi-based product line.

Alternatively, Beiersdorf launched the ultimate in convenience: Nivea Double Effect Shower & Shave. Recognising that that many women like to shave in the shower, Nivea’s new product contains avocado oil, which ensures that the foam sticks to the skin allowing the razor to glide across to remove hair effectively.

And Lennard believes such products will have a competitive advantage moving into 2011.

“The potential for value-added body washes and shower gels remains strong as consumers continue to show a positive response to the most recent product innovations,” she says. Other product categories can expect a less prosperous year. “The bath additives industry is set to contract by $251m as time poor consumers continue to opt for showers. As a result of this habit the main growth in the industry will come from body wash, which is set to see nearly $1.5bn absolute growth by 2014.”

So to stay afloat in the bathroom products market manufacturers would be wise to follow their customers and focus on shower.

Swatting bugs
“Liquid soap sales have been particularly strong since 2009, driven by the H1N1 scare,” Euromonitor’s Carrie Lennard tells SPC. “Starting with the initial H1N1 outbreaks in Mexico in April 2009, sales of hand sanitisers skyrocketed, leading to 6% global growth in liquid soap over 2008-9.”
Manufacturers reacted quickly to the initial swine flu outbreak resulting in a wave of new products with antibacterial and antiviral claims, a trend that continued in 2010 with launches like Dettol’s No-Touch Hand Wash System, which senses users’ hands and dispenses antibacterial soap without them having to touch a potentially germ-infested pump.
The popularity of such products was highlighted by a recent poll commissioned by the American Cleaning Institute and the Personal Care Products Council in the wake of calls by special interest groups to ban the use of antibacterial agents in personal care, which revealed that 74% of US consumers used antibacterial soap.
And renewed swine flu fears over 2010’s winter months mean hand sanitisers will remain a good investment for manufacturers in the near future. “As there are still numerous highly publicised deaths due to swine flu, the scare is set to continue to mark the category out as holding major long-term growth potential for the duration of the flu outbreak,” confirms Lennard.